ABNAH will bring its Cin Cin and Nara Thai brands to the southern cities as it broadens formats with new cafes. The CEO said consumer demand and average ticket sizes have remained stable in recent months.
Aditya Birla New Age Hospitality (ABNAH) is turning its expansion focus to South India, with Bengaluru and Hyderabad as the next target cities for its restaurant and cafe brands, CEO Udai Pinnali said at the Restaurant India conference.
The company, which entered hospitality in 2021 with Jolie's, a members-only club, and later added four restaurant brands via the KA Hospitality acquisition, currently concentrates its business in Mumbai and Delhi. The new geographic push will bring its Italian brand Cin Cin and Thai brand Nara Thai – both of which have added outlets in Mumbai and Delhi over the past year – into the southern markets.
ABNAH is also broadening its formats. In February it announced plans to bring Danish cafe chain Joe & The Juice to India. Last month it launched its own cafe brand In Good Co in New Delhi's Greater Kailash area. Pinnali described the cafe concept as built around "neighbourhood familiarity" and said the company developed an analytics tool with its partners to let baristas recommend food and beverage options based on a customer's past orders.
The CEO pushed back on any signal that consumer spending is flagging in the segment. "Over the past couple of months we have not seen any material softening in consumer demand and our average ticket sizes have remained stable," he said.
On the operational side, ABNAH is turning to technology to handle inventory challenges that have grown with shifting weather patterns. "We are increasingly seeing that monsoons neither start or end on time. What you can do is to try and build models with your supply chain partners so that you manage inventory intelligently," Pinnali said. The company is running AI pilots aimed at demand forecasting and supply chain management.
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