
The Belgian label's FW26 range, launching Aug 4, blends 90s football culture with Portuguese and Belgian textile techniques. adidas taps Liverpool and Real Madrid stars.
adidas has teamed up with Belgian streetwear label Arte Antwerp for its FW26 collection, and the campaign leans hard on football culture. Liverpool's Trent Alexander-Arnold and Real Madrid's Brahim Díaz front the marketing push, alongside a mix of musicians, skaters and artists from London to Seoul.
The German sportswear giant (ADDYY) said the group "illustrates how football's community permeates music, art and street style."
The collection itself draws from 90s football aesthetics and European textile traditions. Arte Antwerp's creative director Bertony Da Silva, who has roots in both Portugal and Belgium, brought Portuguese artisanal weaving and embroidery together with Belgian lace-making techniques. The result lands on tracksuits, jerseys and footwear.
Da Silva said football "has always been more than a sport, it shapes how people dress, connect and express themselves." He pointed to the ADIDAS Z.N.E. tracksuit as a key piece, and said the campaign reflects "the culture that surrounds the game and the people who carry it forward."
The full range drops globally on Aug. 4.
Other faces in the campaign include DJ Conducta, Belgian artist Bahati, pro skater Jarrad, Seoul rapper Mason, Spanish producer SHB and Tokyo producer Jumadiba. adidas didn't disclose financial terms or expected sales figures for the collaboration.
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