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Zizzi to Give 30 Free Lasagnes at Each UK Restaurant on July 29
Zizzi is giving away 30 free lasagnes at each of its 133 UK and Ireland restaurants on National Lasagne Day, a targeted foot-traffic bet on a typically slow Monday.
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Zizzi plans to give away 30 free lasagnes at each of its 133 restaurants across the UK and Ireland on July 29, National Lasagne Day. The promotion covers 3,990 portions in total, offered on a first-come, first-served basis for dine-in customers.
The chain, owned by The Restaurant Group, is using the event to draw foot traffic on a Monday – the week's slowest day for restaurant visits. Free-item giveaways boost same-restaurant sales by 8-15% on the day, according to hospitality data from CGA by NIQ. The lift often carries into the following week, with customers returning for repeat visits.
National Lasagne Day is one of several food-themed marketing dates Zizzi has targeted. Earlier this year the chain offered free pizza on World Pizza Day. The approach aims to stand out in a crowded casual-dining sector where discounting has become normal.
The Restaurant Group, which also runs Wagamama and Frankie & Benny’s, has leaned on brand-specific promotions to rebuild traffic after inflation squeezed consumer spending. Its latest trading update noted that casual dining volumes remain under pressure, with diners choosing cheaper options.