Crypto▲ Bullish
X Eyes Creator Payouts in Stablecoins as Rewards Program Resets
X is in early talks to pay creators in USDC as it scraps its old rewards program for a new impressions-based model. The shift targets small, cross-border payments that traditional rails handle poorly.
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X is in early talks to pay content creators in stablecoins such as Circle's USDC, CoinDesk reported Thursday, citing a person familiar with the matter who works with other social platforms testing the same shift.
The discussions surface in the same month X rewrote how it pays creators. It stopped accepting new enrollments in Creator Revenue Sharing on Aug. 7 and will retire that program on Sept. 7, with a final payout expected on or around Sept. 11. Existing members can start applying to the Original Content Rewards Program on Sept. 8. X describes the new program in its creator documentation as "designed to reward creators who produce original, high-quality content" that "reflects your own voice, expertise, or creativity."
The new program pays on qualified impressions – unique views from Premium users on the Home Timeline where at least half the post is visible. Payouts are due every two weeks, with a $30 minimum, to creators who hold an X Premium subscription, keep at least 500 verified followers and clear 500,000 Home Timeline impressions from verified users over 90 days.