Vanguard Recruits Digital Assets Head in $12T Crypto Push

Vanguard, the $12 trillion asset manager, is recruiting a senior executive to oversee digital assets inside its Personal Wealth division. The job posting, dated July 6, puts the role at the center of the firm’s strategy for tokenization, stablecoins, wallets, custody, settlement, and blockchain-powered operating models.

The Head of Digital Assets will decide how Vanguard evaluates, prioritizes, develops, and implements digital asset capabilities, products, and operating models. The role spans four offices under a hybrid schedule. The posting describes a leader who will build a multiyear roadmap and determine where the firm should build, partner, or hold back.

That description points to a structured evaluation, not a single product launch. Vanguard has already started opening the door to crypto. In December 2025, the firm began allowing clients to trade certain third-party crypto ETFs tracking bitcoin, ether, XRP, and solana. The move followed years of public skepticism. In December 2024, Vanguard said bitcoin and other cryptocurrencies had no role in long-term portfolios.

The new role connects digital assets to brokerage, advice, cash, investment products, and technology platforms. It also covers governance forums, risk, and compliance. The posting does not name a specific token, fund, exchange, or trading product.