Trump family pulled $2.3B from crypto as outside investors lost the same

The Trump family's crypto ventures have been a one-way wealth transfer – to the family.

A Reuters investigation published June 9 found that Donald Trump and his relatives earned at least $2.3 billion from cryptocurrency projects since late 2024. Outside investors in the same projects lost roughly the same amount.

The biggest single source was World Liberty Financial, a DeFi platform co-founded by Trump family members. The platform issued 30 billion WLFI governance tokens, raising about $1.4 billion. Roughly 75% of that revenue flowed to entities tied to the family, Reuters reported, citing blockchain data and financial disclosures.

The $TRUMP memecoin added another $1.2 billion in sales, contributing an estimated $616 million to family profits.

Earlier 2025 disclosures showed Trump reporting $57 million from World Liberty token sales. The jump to over $1.4 billion suggests either a massive acceleration in sales or that earlier filings captured only a fraction of the total, Reuters said.

The timing is worth noting. These projects launched or expanded around the 2024 presidential campaign, a period when Trump was actively promoting pro-crypto policies.

WLFI tokens and the $TRUMP memecoin both declined sharply from their peaks. The drop reflects broader crypto market volatility and the structural challenge of sustaining demand for tokens whose primary utility is association with a political figure.

For a deeper look at how crypto projects can structure token sales to benefit insiders at public expense, see our crypto market analysis.