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Tokenization now a priority for 84% of financial firms, survey finds
Broadridge survey of 200 executives shows 84% prioritize tokenization, but regulatory uncertainty and legacy system integration remain top hurdles. Capital markets lead deployment.
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Tokenization is now a strategic priority for 84% of financial firms, according to a Broadridge survey. Regulatory uncertainty remains the top barrier to full deployment.
The Broadridge Tokenization Pulse Survey, released July 16, polled 200 senior executives across wealth management, asset management, capital markets, and digital asset firms in the U.S. and Canada. A full 68% of respondents said tokenization will partially reshape financial markets within three to five years. Another 92% expect digital and traditional assets to coexist over the long term.
About 69% of firms plan to integrate tokenization into existing systems rather than build from scratch. Nearly one-third intend to boost tokenization investment by 26% to 50% or more over the next two years.
Capital markets firms lead in adoption: 44% already have tokenization initiatives in production or at scale. That compares with 20% of asset managers and just 9% of wealth managers.