SOLLOS Yerba Mate, with Barron Trump as director, launches Pineapple + Coconut 12-pack at $39. The brand targets Florida's outdoor lifestyle and organic niche.
SOLLOS Yerba Mate, a beverage company with Barron Trump as a director, launched its first product this week. The Pineapple + Coconut flavor sells online in 12-packs for $39.
The Palm Beach-based company was founded by a group of friends ages 19 to 23 who grew up in South Florida. It markets the drink around the state's outdoor lifestyle. Spencer Bernstein, a co-founder, said the launch went well after more than a year of recipe testing.
"We've received very positive feedback about the taste of SOLLOS, even from people we expected to dislike it because of preconceived notions," Bernstein told FOX Business. "We've proven that it's a beverage everyone can enjoy."
Yerba mate is a caffeinated herbal tea popular in Brazil, Argentina, Uruguay and Paraguay. It has gained traction in the U.S. as a coffee alternative. Bernstein said the company believes yerba mate is the best source of caffeine because it is plant-based and provides smooth energy without the spikes of coffee or synthetic drinks. The drink is also naturally rich in antioxidants.
SOLLOS recently earned USDA Organic certification. Bernstein said the company focused on using high-quality organic ingredients from the start, avoiding stevia or artificial sweeteners like sucralose.
Filings from January in Florida and Delaware show Barron Trump as one of five directors of SOLLOS Yerba Mate Inc. The company is headquartered minutes from the Trump family's Mar-a-Lago Club in Palm Beach. This is the youngest son of President Donald Trump's latest business tie. In July 2024, Barron Trump and two partners incorporated a real estate firm in Wyoming, Trump, Fulcher & Roxburgh Capital Inc., which was dissolved days after the presidential election.
SOLLOS products are sold online and at select retail locations across South Florida. The company also sells branded merchandise: a sweatshirt, shorts, beach bag and hat. The branding centers on the sun, designed to complement life in the Sunshine State.
Bernstein said early feedback has been strong, even from skeptics. The company plans to expand distribution within Florida before considering broader U.S. retail.
Prepared with AlphaScala editorial tooling from the source reporting linked above. Indexable analysis may include a cited Alpha Score value. Publishing checks screen each story before release. Educational coverage, not personalized advice.