Self-Proclaimed Psychopath Built $25M Coaching Empire

The Coaching Masters sells courses and coaching programs that teach students how to attract clients, structure offers, and scale. Taylor said the business runs on a lean team and high margins, with most of the work done through recorded content and group calls.

Critics have questioned whether his methods encourage aggressive sales tactics. Taylor dismissed the concern. "I teach people to be direct and confident," he said. "If that makes someone uncomfortable, that's their problem."

He has also faced legal scrutiny. A former client sued Taylor in 2022, alleging the program failed to deliver promised results. The case was settled out of court. Taylor declined to discuss the terms.

Taylor said his emotional detachment is an asset, not a liability. "I don't get attached to outcomes," he said. "If a deal falls through, I move on. That's not cold. That's efficient."

He acknowledged the label carries a stigma. "I'm not saying everyone should be a psychopath," he said. "But if you're one, don't hide it. Use it."