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Nordstrom and Adidas Team Up for World Cup Style
Nordstrom partners with Adidas for World Cup-themed shopping at 35 stores, including its NYC flagship. Adidas CEO calls soccer 'not a one-time wonder' as revenue jumps 7% to €6.6 billion.
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Nordstrom is rolling out World Cup-themed shopping experiences with Adidas across 35 stores, including a dedicated activation at the retailer's New York City flagship. The partnership brings FIFA-licensed jerseys, soccer-inspired footwear, and apparel in World Cup colorways to a chain better known for department-store fashion than pitch-side gear.
Tacey Powers, Nordstrom's executive vice president and general merchandising manager of shoes, said the collaboration blends sports and style with a product offering that is curated, fashion-forward, and uniquely Nordstrom. The company's NYC flagship will host weekly giveaways, sweepstakes, and activations throughout the tournament. An Adidas archive piece will be highlighted every other week. Weekend events tied to featured countries – Japan, Mexico, Colombia, and Argentina – are scheduled.
The rollout lives inside The Corner, a dedicated pop-up space Nordstrom launched at 57th and Broadway in 2024. Last fall that spot housed a Nike Running pop-up with shoes, apparel, and community runs. The new Adidas activation marks a second big athletic brand to use the space, signaling Nordstrom's continued push to court sportswear labels.