Direct Crypto Deposit feature launches alongside, allowing transfers between Web3 wallets and moomoo accounts. Futu Holdings (FUTU) Alpha Score 71 reflects revenue diversification potential.
Moomoo crypto is now live in Texas, giving investors in the state access to 52 cryptocurrencies at zero commission trading. The expansion, announced on May 22, also introduces a Direct Crypto Deposit and Withdraw feature for all US users, allowing movement of digital assets between external Web3 wallets and moomoo accounts.
Texas is the fourth major US state where moomoo offers crypto trading, following California, New Jersey, and Pennsylvania. The platform charges a transaction fee as low as 0.49% on trades. The launch positions Futu Holdings (NASDAQ: FUTU) – moomoo’s parent company – to compete more directly with retail multi-asset platforms that have seen crypto revenue swing sharply with market cycles.
The Texas rollout required individual money transmitter and broker-dealer compliance approvals, a graduated state-by-state licensing process that moomoo has been working through since its initial US crypto launch. Texas is one of the largest retail investment markets by total brokerage account volume, making the approval a material step in moomoo’s US expansion.
Moomoo did not disclose the full list of supported tokens, the 52-coin set covers major large-cap assets and a selection of mid-cap altcoins. The zero-commission structure applies to all trades, with the only cost being the transaction fee. That fee structure undercuts many dedicated crypto exchanges that charge spread-based or tiered maker-taker fees.
The new wallet feature works in both directions. Users can bring crypto in from external wallets, convert holdings into fiat, and deploy across moomoo’s equities and options within a single account interface. That integration is designed to reduce friction for traders who want to move between asset classes without leaving the platform.
“We are actively expanding access to crypto trading across the U.S. while continuing to build additional features aimed at enhancing the investing experience,” said Albi Mema, Director of Crypto Operations at Moomoo U.S.
The launch comes at a time when retail platforms that depend heavily on crypto trading volume are facing revenue volatility. Robinhood’s Q1 2026 crypto revenue fell 47% year over year, according to reports from Crypto.news. That decline illustrates how quickly digital asset trading volumes can evaporate when market conditions shift.
Robinhood’s steep drop in crypto revenue highlights the risk of relying on a single volatile asset class. Moomoo’s all-in-one strategy bundles crypto with equities and options in a single account. The goal is to reduce cyclical exposure to crypto-only trading volumes. If users hold equities and options positions on the same platform, they are less likely to leave entirely during a crypto downturn. The Texas expansion adds a large pool of potential multi-asset users.
Other retail brokers are pursuing similar consolidation strategies. Robinhood has added retirement accounts and credit cards. SoFi offers crypto alongside banking and investing. Moomoo’s advantage is its existing base of active equity and options traders who can now add crypto without opening a separate account. The zero-commission structure also removes a common friction point for new crypto entrants.
Some statistics investors often miss during product rollouts: Texas alone accounts for roughly 9% of US retail brokerage accounts. Adding crypto to that base could lift average revenue per user (ARPU) if even a small fraction of existing equity traders start using the new vertical.
Futu Holdings carries an Alpha Score of 71 out of 100, rated Moderate, in the Financial Services sector. The Texas crypto launch is a product expansion that could improve user acquisition and retention, two factors that directly affect FUTU’s valuation multiples.
Futu generates revenue primarily from brokerage commissions, margin interest, and subscription fees. Adding crypto trading creates a new commission stream and potentially increases margin lending if users borrow against crypto holdings. The Direct Crypto Deposit feature also brings in assets under custody, which can generate interest income when users hold cash or stablecoins. Crypto broking offers better net interest margins than standard cash accounts, a nuance that earnings models often underestimate.
The state-by-state licensing process is slow. Each new state approval reduces the regulatory overhang for FUTU’s US crypto business. Texas is a particularly important approval because of its large retail investor base. The compliance precedent in Texas also signals to regulators in other large states – such as Florida and Illinois – that moomoo can meet money transmitter requirements. If moomoo can add more states in 2026, the crypto segment could become a meaningful contributor to FUTU’s revenue.
A confirmation signal would be a measurable increase in new account openings in Texas and higher ARPU from crypto trading. A weakening signal would be low adoption rates or a regulatory setback in another large state. The Bitcoin (BTC) price environment will also matter: a sustained rally tends to boost retail crypto trading volumes across all platforms.
As part of the Texas launch, moomoo is offering a limited-time Bitcoin rewards programme for new crypto users. The programme gives new users small Bitcoin bonuses for completing trades or deposits. The Bitcoin price page on moomoo tracks live movements for users who take up the offer.
Rewards programmes are a standard tactic for retail platforms to drive initial adoption. The key metric will be whether those users stick around after the bonus period ends. Moomoo’s multi-asset interface gives it a better chance of retaining users than a pure crypto exchange, because users can shift to equities or options if crypto trading slows. The direct deposit feature also makes it cheaper for users to bring in external crypto, increasing the likelihood they consolidate assets on the platform.
The Texas launch is a concrete step in Futu Holdings’ US crypto strategy. For traders watching FUTU, the expansion adds a potential catalyst for user growth and revenue diversification. The Alpha Score of 71 reflects a company with moderate risk and reasonable valuation. The next catalyst to watch is the pace of additional state approvals and the volume of crypto trading in Texas during the first quarter after launch.
For a full list of supported coins and current trading conditions, traders can consult the FUTU stock page for parent company data or the crypto market analysis section for broader retail trends.
Prepared with AlphaScala research tooling and grounded in primary market data: live prices, fundamentals, SEC filings, hedge-fund holdings, and insider activity. Each story is checked against AlphaScala publishing rules before release. Educational coverage, not personalized advice.