Meta Launches Facebook AI Mode With Muse Spark Model

Meta unveiled a new Facebook AI Mode on Thursday, powered by a model called Muse Spark. The feature adds advanced search and editing tools to the platform, along with new image creation capabilities.

The update lands as the social network tries to close the generative AI gap with TikTok and Snap. Those two apps already offer search and editing functions. Facebook’s version arrives later but covers more ground: users can search photos by content, retouch images with text prompts, and generate original graphics directly in the feed. Meta said the tool runs some tasks on-device and routes others to its cloud inference clusters. The company did not disclose latency or cost specifics.

Muse Spark has been discussed by Meta within its AR and VR divisions. This is the first public deployment on the core Facebook app. The launch is a product update, not a new revenue line. Facebook does not charge for AI Mode access. The monetary payoff, if it arrives, will show up in engagement metrics – longer session times, more shares, higher ad inventory. Those numbers take quarters to appear in earnings.

Meta shares rose 5.03% to $595.50 on the session. That pushed the stock’s AlphaScala score to 54 out of 100 – a Mixed reading that reflects the gap between the product news and the financial impact. The META stock page links to further analysis.

The feature is rolling out to US users first. International expansion is planned by year-end. No date has been set for a full global launch.