Co-op reported a 134% store sales lift and 39x search ROI after using LiveRamp's data collaboration platform. The case study shows offline attribution at scale.
LiveRamp said Co-op, the UK convenience retailer, saw a 134% rise in store sales and a 39x return on search ad spend after implementing a closed-loop omnichannel measurement system built on LiveRamp's data collaboration platform and Google's advertising tools.
The retailer used LiveRamp to connect online ad exposure to in-store purchases, bridging a gap that has long frustrated bricks-and-mortar chains. Co-op measured search campaigns against actual till receipts rather than modelled lift. The result was a 39-to-1 ROI on search spend and a more than doubling of store-level revenue attributed to digital ads, LiveRamp said in a statement.
LiveRamp's technology lets retailers match ad-viewers to purchase data without exposing customer-level information. For Co-op, that meant measuring search ads served through Google against transactions across its 2,400 UK stores. The closed-loop design tracks the full funnel from impression to basket, something retailers with offline footprints have struggled to execute at scale.
The company did not disclose the absolute dollar value of the sales lift or the campaign budget. It framed the results as proof that offline attribution is viable when data collaboration infrastructure is in place. Co-op now plans to roll the measurement approach across other digital channels, LiveRamp said.
For LiveRamp, the case study arrives at a moment when retailers are under pressure to prove digital ad spending drives measurable store traffic. The company has pitched its data clean-room technology as the answer to the attribution problem that has kept some traditional advertisers cautious. Co-op's 134% store sales gain offers a concrete data point for that pitch, though LiveRamp cautioned that results vary by campaign and retailer.
LiveRamp holds an Alpha Score of 70 out of 100 at AlphaScala, reflecting its moderate positioning in the technology sector. The stock page is available here.
The company reports fiscal first-quarter earnings in August. No further guidance was issued alongside the Co-op announcement.
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