Lego Opens 47,000 sqm Innovation Campus to Speed Manufacturing

Shorter development cycles matter in a toy industry where trends shift quickly and holiday seasons create fixed deadlines. The campus allows Lego to prototype new injection-moulding techniques and material blends without disrupting existing lines. Faster scaling also means the company can respond to sudden demand spikes – like a new movie tie-in – without long lead times.

For a company that describes itself as a family-owned manufacturer, the campus signals a bet that in-house innovation will keep its edge against cheaper competitors. Lego has long relied on proprietary mould tolerances and brick geometry that counterfeiters cannot easily copy. A dedicated innovation hub protects that advantage by testing new methods before they reach regular factories.

The 47,000 sq m site sits next to Lego's existing Billund headquarters, a deliberate move to shorten communication between product designers and process engineers. Lego said the campus will also host external partners and suppliers during pilot runs.

Lego Group did not say how many jobs the campus creates on top of the relocated staff. The company employs roughly 27,000 people worldwide.