KuCoin sponsors UAE Team Emirates–XRG for 2026 Tour de France

KuCoin will put its logo on UAE Team Emirates–XRG's support vehicles at the 2026 Tour de France, the exchange said Tuesday. The three-week race marks the public debut of a sponsorship deal that makes KuCoin the team's exclusive crypto exchange and blockchain trading partner.

The agreement covers brand placement on the team's buses and support vehicles throughout the Tour. KuCoin did not disclose the deal's financial terms or duration.

KuCoin said the partnership pairs two groups that rely on pacing and discipline rather than short bursts of speed. The comment ties crypto trading strategy to cycling's stage-race structure, which rewards consistent performance over sprinting.

KuCoin said the Tour's global audience aligns with the exchange's target user base. The company plans to track the sponsorship's impact through its marketing metrics after the race, it said.

The Tour de France runs 21 stages over roughly 3,500 kilometers. The 2026 edition starts in July.