
Klick Health won 48 Clio Health awards, including three Grand Clios, for its fourth straight Indie Agency of the Year. Social-impact campaigns like Infinite Saree and 18 Months drove the haul.
NEW YORK – Klick Health took home 48 trophies at this year's Clio Health Awards, including three Grand Clios, the most any agency has won in a single year over the past five years. The haul earned the firm its fourth consecutive "Indie Agency of the Year" title.
The headliner was Infinite Saree, a campaign that collected the inaugural Women's Health Grand Clio along with 13 other awards. Created for the non-profit Red Dot Foundation, the work targets India's Marital Rape Exception, a legal carve-out in the country's penal code that leaves millions of married women without protection from sexual violence. The centerpiece: a four-kilometer saree embroidered with signatures, functioning as a living petition demanding the exception's removal. The campaign was produced with INVNT, MediaMedic, and LightFarm.
Two Grand Clios went to 18 Months, a stop-motion animated film for the foster-care non-profit Second Nurture. It tells the true story of a couple who found an abandoned baby in a New York subway station and their path to parenthood. The film earned two Grands in Film Craft – Animation and Design Craft – Animation, plus six Gold, five Silver, and two Bronze Clios. Second Nurture was named Clio Health Advertiser of the Year.
Rich Levy, Klick's chief creative officer, tied the wins to the work's human roots. "Every campaign we're celebrating exists because someone, somewhere needed to be seen," he said. "The fact that this work is being recognized, especially with the inaugural Grand for Women's Health, tells me the industry understands that the most powerful creative comes from the most urgent truths."
Emily Seal, executive director of Clio Health, pointed to craft over trend. "Their Clio-Health-winning work this year serves as a profound reminder that, even in the time of AI, impeccable craft is more critical than ever," she said. "By weaving real-world and cultural insights into their storytelling, Klick didn't just capture attention; they drove genuine, life-changing impact."
The other campaigns in Klick's haul share a social-impact focus. Peak Exposure, for the Melanoma Fund UK, tackled the myth that UV damage is a summer-only risk. The poster campaign uses macro photography of real melanoma survivors to show how altitude, snow reflection, and cold temperatures can make winter environments more dangerous. Ad Age called it "striking." It won six Gold Clios.
Crash Patch, developed with The Snow League, addresses head-impact risk in action sports. A featherweight helmet decal helps snowboarders and skiers decide after a hit whether to keep riding or seek medical attention. Thousands of decals were distributed at Aspen Snowmass. The campaign earned three Gold, two Silver, and two Bronze Clios.
Ferring Pharmaceuticals' Fertility Out Loud – Trying campaign won a Bronze Clio. It directs people to fertility coaching and resources. Klick said the campaign drove more than 45,000 reproductive endocrinologist visits, 4,200-plus coaching sign-ups, and over 7,000 new patient treatment starts.
Klick's 48 trophies are a concentration across four cause-based campaigns, not a scatter shot across dozens of clients. The agency's creative director said the messages come from lived experience, not a strategic brief. For companies hiring health ad shops, the question shifts from "who can make the best product ad" to "who can connect a brand to a real societal problem and back it with measurable outcomes." Klick's fourth straight Indie Agency of the Year title suggests that connection is paying off at award shows – and potentially at the pharmacy counter.
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