Klick Health Sweeps Clio Health Awards With 48 Wins, Three Grands

Emily Seal, executive director of Clio Health, pointed to craft over trend. "Their Clio-Health-winning work this year serves as a profound reminder that, even in the time of AI, impeccable craft is more critical than ever," she said. "By weaving real-world and cultural insights into their storytelling, Klick didn't just capture attention; they drove genuine, life-changing impact."

The other campaigns in Klick's haul share a social-impact focus. Peak Exposure, for the Melanoma Fund UK, tackled the myth that UV damage is a summer-only risk. The poster campaign uses macro photography of real melanoma survivors to show how altitude, snow reflection, and cold temperatures can make winter environments more dangerous. Ad Age called it "striking." It won six Gold Clios.

Crash Patch, developed with The Snow League, addresses head-impact risk in action sports. A featherweight helmet decal helps snowboarders and skiers decide after a hit whether to keep riding or seek medical attention. Thousands of decals were distributed at Aspen Snowmass. The campaign earned three Gold, two Silver, and two Bronze Clios.

Ferring Pharmaceuticals' Fertility Out Loud – Trying campaign won a Bronze Clio. It directs people to fertility coaching and resources. Klick said the campaign drove more than 45,000 reproductive endocrinologist visits, 4,200-plus coaching sign-ups, and over 7,000 new patient treatment starts.

Klick's 48 trophies are a concentration across four cause-based campaigns, not a scatter shot across dozens of clients. The agency's creative director said the messages come from lived experience, not a strategic brief. For companies hiring health ad shops, the question shifts from "who can make the best product ad" to "who can connect a brand to a real societal problem and back it with measurable outcomes." Klick's fourth straight Indie Agency of the Year title suggests that connection is paying off at award shows – and potentially at the pharmacy counter.