Pepsi and Diageo Pull Sponsorship From Kanye West London Festival

LONDON, United Kingdom — Major sponsors Pepsi and Diageo have withdrawn their support from a London music festival headlined by US rapper Kanye West. The move follows West's well-documented history of antisemitic remarks. The beverage companies announced their decisions on Sunday, pulling out of the sponsorship agreement for the event. Their withdrawal comes as UK Prime Minister Rishi Sunak also voiced public concern over West's scheduled performance. The festival organizers now face the challenge of replacing the significant sponsorship lost just days before the event.