JAY-Z's MarcyPen in Talks to Buy LVMH's Fenty Beauty Stake

MarcyPen Capital Partners, the investment firm co-founded by Shawn "JAY-Z" Carter, is in talks to acquire LVMH's 50% ownership stake in Rihanna's Fenty Beauty, AFROTECH reported.

The beauty brand, launched in 2017 through a partnership between Rihanna and Kendo Brands, LVMH's beauty incubator, quickly disrupted the cosmetics industry with its inclusive shade range. Fenty Beauty is now valued between $1 billion and $2 billion, according to Reuters.

The potential acquisition follows reports that LVMH had retained investment bank Evercore to explore strategic options for its stake. Fenty Beauty generated roughly $450 million in net sales in 2024. AFROTECH reports that MarcyPen is evaluating several financing structures and has held discussions with outside investors.

MarcyPen was formed through the merger of JAY-Z's Marcy Venture Partners and Black-owned investment platform Pendulum Opportunities, creating a venture capital firm focused on growth-stage consumer businesses. Before the merger, Marcy Venture Partners participated in funding rounds for Savage X Fenty, Rihanna's lingerie company, in both 2019 and 2022.

If completed, the deal would place ownership of Fenty Beauty in the hands of Rihanna and a firm backed by the hip-hop billionaire, creating a powerful alliance between two of the most successful figures in entertainment and business.