HB Protein Smoothies Signs 6-Unit Franchise Deal in Houston

HB Protein Smoothies has signed a 6-unit franchise agreement to bring the brand to Houston, Texas. The deal was inked by a confidential group of experienced restaurant operators working with Nick Hernandez of H5 Ventures for real estate.

The signing follows a recent multi-unit agreement covering the Pacific Northwest and Southwest regions. The back-to-back multi-unit deals show growing interest from seasoned operators, the company said.

“This group has exactly the operational discipline we look for in a multi-unit partner,” said Dan Rowe, CEO of Fransmart and investor in HB Protein Smoothies. “They know restaurant operations, and they immediately saw how easily HB converts into existing footprints. Pair that with a 32.49% adjusted EBITDA – that combination is hard to find, and experienced operators know it.”

Fransmart, the franchise development company behind Five Guys, QDOBA, and The Halal Guys, is leading HB’s expansion.

“We’re so excited to add Texas to the map,” said Daniel Boone, co-founder of HB Protein Smoothies. “Every time a group like this signs on, it just confirms what we already know – this brand works because it’s simple, it’s healthy, and it’s community-driven. We can’t wait to see what this group does once they open.”

Houston joins a footprint that already includes Gilbert, Arizona, California, Florida, British Columbia, and the recently announced territories in the Pacific Northwest and Southwest. HB said it has more than 200 units in development and is actively looking for qualified franchisees across the country.

HB Protein Smoothies is a protein-focused smoothie chain founded by father-and-son team Daniel and Ethan Boone. The brand offers a franchise model with low overhead and minimal staffing requirements, according to the company.