Get Living PLC Names Kate Freer CEO for Autumn 2026 Transition

A Leadership Transition in the Build-to-Rent Sector

Get Living PLC, a prominent player in the UK’s institutional-grade build-to-rent (BTR) market, has formally announced the appointment of Kate Freer as its new Chief Executive Officer. The transition is set to take effect in Autumn 2026, marking a significant milestone in the company’s long-term leadership roadmap. This appointment comes as the UK real estate sector navigates a complex environment of shifting interest rates, housing policy uncertainty, and evolving urban living demands.

Freer’s arrival in 2026 follows the strategic announcement made by the firm’s leadership, signaling a deliberate and orderly succession plan. By providing a clear two-year runway, Get Living is signaling to investors and stakeholders a commitment to continuity and long-term stability—a critical factor for a firm managing large-scale residential portfolios that require consistent operational performance.

Market Context: The Institutionalization of UK Housing

The build-to-rent sector has become a focal point for institutional capital over the past decade. As traditional residential landlords face increased regulatory scrutiny and tax burdens, firms like Get Living have stepped in to professionalize the rental experience. For investors, the appeal lies in the counter-cyclical nature of rental demand and the potential for long-term, inflation-linked yield.

However, the sector is not without its headwinds. The UK housing market remains sensitive to the Bank of England’s interest rate policy, which influences the cost of debt for large-scale development projects. Furthermore, the political landscape in the UK—with ongoing debates regarding planning reform and leasehold legislation—means that the incoming CEO will need to balance aggressive growth strategies with a nuanced approach to government relations and regulatory compliance.