Gen Z Makes Up 44% of Binance Equity Token Users

Binance said 44% of users trading its tokenized equities, called Direct Stocks and bStocks, are Generation Z, making the cohort the biggest driver of traditional finance products on the exchange.

The exchange released the data alongside a finding that 77% of those young investors have formal financial education, undercutting the view that they trade purely on speculation. The numbers suggest Gen Z is approaching tokenized stocks with more structure than the stereotype allows.

Binance offers fractional equity tokens tied to major U.S. listings. The Gen Z share points to demand for equity exposure through crypto rails rather than a standard brokerage account. Whether that appetite holds through a downturn in both asset classes is the open question the data does not answer.