Galaxy Digital will rebrand Texas Tech's football stadium as Galaxy Stadium under a 15-year deal that also makes it the athletic department's data center and digital assets partner.
Galaxy Digital has secured a 15-year naming rights deal with Texas Tech University, rebranding the school's football stadium as Galaxy Stadium starting with the 2026 season. The agreement, announced Friday, July 17, also makes Galaxy the official data center and digital assets partner for Texas Tech Athletics.
Financial terms were not disclosed. The first game at the renamed venue is set for September 5, when Texas Tech hosts Abilene Christian.
Beyond the stadium name, Galaxy will run data center operations and digital asset services across the athletic department. The partnership includes plans for artificial intelligence initiatives, workforce development, and name, image, and likeness (NIL) monetization for student-athletes. No specific investment amounts or implementation timelines were given.
Galaxy already has a footprint in West Texas. The company's Helios data center in Dickens County, about 60 miles east of Lubbock, has approval for 1.6 gigawatts of capacity dedicated to AI and high-performance computing.
The state has become a hub for crypto and digital infrastructure. Riot Platforms, Cipher Mining, Core Scientific, CleanSpark, IREN, and Hut 8 all operate facilities in Texas. In February, mining hardware maker Canaan bought a 49% stake in three Texas mining sites from Cipher Mining for roughly $40 million. Earlier this month, MARA Holdings said it plans to buy a two-gigawatt powered site in Texas for Bitcoin mining and high-performance computing.
Texas has also moved to support the sector legislatively. Governor Greg Abbott signed a law last year creating the Texas Strategic Bitcoin Reserve. State administrators began shifting the reserve's holdings from spot Bitcoin ETF investments to direct Bitcoin ownership in May.
Cryptocurrency-aligned political action committees spent over $10 million on Texas congressional primary runoff elections in May, backing six candidates who all won their races.
The stadium deal adds a high-profile college sports partnership to the state's growing crypto ecosystem. The 15-year term gives Galaxy long-term visibility at Texas Tech, though the full financial value remains private.
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