Galaxy Digital's 15-year naming deal for Texas Tech's football stadium links its West Texas data center campus to college sports, with AI and workforce projects planned.
Galaxy Digital has signed a 15-year agreement to rename Texas Tech's football stadium Galaxy Stadium, starting with the 2026 season.
The deal makes Galaxy the official digital assets and data center partner of Texas Tech Athletics. Financial terms were not disclosed.
The renamed stadium hosts its first game on Sept. 5, when Texas Tech opens against Abilene Christian. Alongside naming rights, Galaxy and the university plan to work on artificial intelligence projects, workforce training, and student-athlete NIL opportunities.
Galaxy already operates the Helios data center campus in Dickens County, about 60 miles east of Lubbock. Company figures show the site has approval for 1.6 gigawatts of capacity dedicated to AI and high-performance computing.
Through the Texas Tech agreement, Galaxy connects its West Texas infrastructure business with one of the region's most visible college sports programs. The announcement did not provide details on the planned AI projects, training programs, or potential payments involving athletes.
Once the 2026 season begins, Galaxy's name will appear on a stadium used by a university competing in the Big 12 Conference. The role extends beyond branding. The agreement covers digital assets and data center operations, plus university programs.
Galaxy has positioned the Helios campus for AI and high-performance computing workloads. The approved power capacity places the site among the region's large digital infrastructure developments.
The Texas Tech deal follows continued investment in computing facilities across the state. Texas already hosts Bitcoin miners and infrastructure operators including Riot Platforms, Cipher Mining, Core Scientific, CleanSpark, IREN, and MARA Holdings.
In February, mining hardware maker Canaan purchased a 49% interest in three operating Texas mining sites from Cipher Mining for almost $40 million. Earlier this month, MARA announced plans to acquire a powered site with two gigawatts of capacity in Texas for a campus supporting high-performance computing and Bitcoin mining.
Outside infrastructure development, crypto-linked political groups have increased their spending in Texas elections. Industry-affiliated PACs spent more than $10 million in May on candidates contesting congressional primary runoffs, according to the supplied report.
All six candidates supported by those groups won their races. The spending added another layer to the industry's activity in a state already attracting miners, data center developers, and digital asset companies.
Texas officials have also adopted policies involving Bitcoin. Last year, Gov. Greg Abbott signed legislation establishing the Texas Strategic Bitcoin Reserve.
In May, state officials began moving the reserve's exposure away from a spot Bitcoin exchange-traded fund and toward directly custodied Bitcoin, according to the report. The transition placed Texas among the US states using public policy to hold Bitcoin directly rather than relying only on a regulated investment product.
Galaxy's stadium agreement now adds a major college sports partnership to that activity. While the 15-year term gives the company a long presence at Texas Tech, neither party has disclosed the contract's value or a timetable for the planned student and workforce programs.
AlphaScala's proprietary scores assign MARA a 37. IREN scores 23, RIOT 33.
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