Crypto▲ Bullish
eToro to Buy TradeZero for Up to $231M in US Brokerage Push
eToro is acquiring TradeZero for up to $231 million, gaining a regulated US broker-dealer with options trading and international operations. The deal fills eToro's options gap and follows its April 2026 purchase of Zengo. No closing timeline has been set.
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eToro Group has agreed to buy TradeZero Holding Corp. for as much as $231 million, the company's biggest move yet into the US brokerage market. The deal gives eToro a fully regulated US broker-dealer with SEC and FINRA oversight, plus SIPC coverage, instead of building one from scratch.
TradeZero offers commission-free trading in US equities and options, backed by order-routing and execution tools aimed at active traders. It also operates in the Bahamas and Canada, with a presence in Europe, giving eToro geographic reach it lacked in the brokerage segment.
eToro already offers zero-commission stock and ETF trading in the US. What it has not had is a strong options product. TradeZero's tools fill that gap directly, the companies said.