DoubleVerify Brings AI-Powered Ad Verification to Meta and TikTok

DoubleVerify (DV) launched its Authentic AdVantage solution on Meta and TikTok, extending AI-driven pre-bid media quality checks to the two largest social platforms. The move gives advertisers using DV's platform the ability to screen ad placements for brand safety and viewability before bids are placed, directly within Meta's and TikTok's ad ecosystems.

The company's Authentic AdVantage product has been available on other major exchanges. The integrations with Meta and TikTok fill two of the biggest gaps in programmatic social advertising, where inventory is often less transparent than open-web display. Advertisers have pushed for more control over where their ads appear on these platforms, especially after brand-safety scares tied to user-generated content.

DV's pre-bid engine scores each impression on metrics like fraud risk, brand suitability, and viewability before a bid is submitted. On Meta and TikTok, that process now happens within the platform's own auction. For brands running large-scale campaigns across both networks, the expanded coverage means they can apply a consistent verification standard without switching tools.

The move also strengthens DoubleVerify's competitive position against rival measurement firms such as Integral Ad Science. Meta and TikTok together account for a significant share of global digital ad spend, and offering native pre-bid verification there may help DV win clients that previously relied on post-bid reporting alone.

DoubleVerify did not disclose financial terms or revenue forecasts tied to the integrations. The company's stock rose 1.2% on the session, though the broader market was also higher. DV shares have gained about 12% year to date.

The integrations are live as of the announcement, the company said.