
Binance's founder recommends dollar-cost averaging over market timing, citing his own experience with stablecoins and weak returns from 2025 token launches.
Binance founder Changpeng Zhao said long-term crypto investors should stick with dollar-cost averaging rather than trying to time the market. He posted a question on X on July 24 asking whether bull or bear markets offer better buying opportunities, then answered his own question the next day.
"DCA is a better strategy for long-term crypto investors than trying to perfect your entry," Zhao wrote. The original post drew more than 1.8 million views in two days, a sign of how much the debate matters to retail traders.
Dollar-cost averaging means committing a fixed amount at regular intervals, buying more when prices are low and less when they are high. It avoids the pressure of picking a single entry point. Zhao said investors who lack familiarity with basic strategies like DCA may struggle to hold positions through full cycles.
His advice also came with a personal note. Zhao said he had underestimated the potential of stablecoins, a market now worth more than $300 billion. That experience, he suggested, taught him that consistency beats one-time bets.
Recent data from 2025 token launches supports the case. Many projects that listed at high valuations delivered weak buy-and-hold returns for investors who bought at the peak. Spreading purchases across cycles reduces that risk, Zhao said.
He did not offer a view on whether the market has bottomed or is setting up for a rally. The strategy, he said, works regardless of where the cycle sits. Bitcoin was trading near $67,000 at the time of his post.
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