Two-thirds of Brazilians know crypto; 17.2% have invested, more than double the 7.4% in stocks. The survey signals a structural shift in retail investment preferences.
Alpha Score of 35 reflects weak overall profile with weak momentum, weak value, poor quality, moderate sentiment.
The second Brazilian National Crypto Survey shows that 17.2% of Brazilians have invested in cryptocurrency, more than double the 7.4% who have bought stocks. The poll, conducted by Paradigma and Datafolha and sponsored by Coinbase and Hashdex, surveyed 2,004 people across 137 municipalities in May. It has a 95% confidence level and a 2% error margin.
Two-thirds of Brazilians know about cryptocurrency, the survey found. Bitcoin and Ethereum are the most recognized digital assets. Drex, Brazil's central bank digital currency project, ranks third in awareness. Crypto awareness rose 10% from 2025 levels.
Crypto ranks fifth among investment options, trailing savings, real estate, money at home, and investment funds. It beats fixed-income certificates, foreign currency, gold, and stocks. The gap is wide: over 29 million Brazilians have invested in crypto, more than double the stock investor base. Still, savers outnumber crypto investors three to one.
The survey challenges the idea that crypto is a rich person's game. Over 77% of crypto investors earn less than three minimum wages. More than a third earn less than a minimum wage. The report calls crypto “moeda do povo” – the people's coin.
Most crypto buying happens through banks. 83% of investors use bank apps and infrastructure to buy and hold digital assets. Only 26% use self-custody wallets. Just 20% have held crypto on an exchange.
Prepared with AlphaScala editorial tooling from the source reporting linked above. Indexable analysis may include a cited Alpha Score value. Publishing checks screen each story before release. Educational coverage, not personalized advice.