CEO Eric Richmond says Coinbase aims to be Canada's only financial app, offering stocks, ETFs, crypto and prediction markets from one account, challenging traditional brokerages.
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Coinbase is pitching a new vision for Canada: a single app for stocks, crypto, ETFs and prediction markets, all from one account. Eric Richmond, CEO of Coinbase Canada, told BNN Bloomberg the company is pushing its "Everything Exchange" north of the border, moving beyond its reputation as a pure crypto exchange.
"I think chapter one of Coinbase in Canada was really about being a crypto exchange," Richmond said. "But now phase two of that is the Everything Exchange. How do we create that one place for Canadians to have their entire financial experience in one app that's underpinned by this technology that makes things frictionless, seamless, and 24/7?"
No launch date has been set. Coinbase said it is working with local regulators, building on its status as the first international crypto exchange registered in Canada in April 2024.
In the U.S., the build-out is already underway. Coinbase opened stock and ETF trading to eligible American users in February 2026 and launched prediction markets in January through Kalshi, a federally regulated operator now valued at $22 billion. The company's roadmap now includes nearly 10,000 stocks and ETFs on one platform.
Tokenized stocks – shares recorded on a blockchain that settle instantly and trade 24/7 – are supposed to reach non-U.S. customers this month, according to a previous official blog. Richmond framed it as a matter of access. The SEC has recently pushed back against unaffiliated tokenized stocks, a regulatory tension that could shape how Coinbase rolls out the product in Canada.
On competition from Robinhood and traditional Canadian brokerages, Richmond wasn't worried. "I think people are starting to realize the fact that banks close at 4 p.m., or the markets close at 4 p.m., or that wires can take days to settle, or that access for high-net-worth individuals to certain products are gated for just those high-net-worth individuals," he told BNN Bloomberg. His five-word summary: "Rising tide lifts all boats."
The biggest regulatory piece still outstanding is a stablecoin framework. The Bank of Canada is expected to finalize implementing regulations in 2027. That rule set will determine whether Coinbase can list a Canadian dollar stablecoin and fully roll out the Everything Exchange in the country.
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