
Bybit phases out some services for EEA users as the July 1 MiCA deadline nears, while its Austria-based EU entity launches a deposit-reward campaign to attract new customers.
Bybit is rolling back services for European Economic Area users as the July 1 deadline for the EU's Markets in Crypto-Assets regulation approaches. The exchange said certain products on Bybit Global will be phased out for EEA residents over time, with affected users receiving advance notice on the schedule and how to manage positions.
Users will keep access to assets held in custody during the transition, Bybit said. The changes apply to residents of 29 EEA countries, excluding Malta, where Bybit EU's licenses are not currently passported.
Separately, Bybit EU launched a "Move Your Funds, Get Rewarded" campaign to attract new customers to its Austria-based, MiCA-licensed platform. Eligible users can get welcome bonuses, temporary VIP upgrades, card incentives, and up to 3% annualized cashback on qualifying crypto deposits through July 31.
The dual moves show how exchanges are splitting their global and EU-licensed operations ahead of MiCA's full enforcement. Bybit said further updates will be issued as more information becomes available.
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