BrokerPlus raised $500K+ from Michael Hyatt to help Canadian mortgage brokers find missed renewal opportunities. The 3-person startup targets an industry still running on spreadsheets.
Alpha Score of 38 reflects weak overall profile with moderate momentum, moderate sentiment. Based on 2 of 4 signals – score is capped at 75 until remaining data ingests.
Toronto-based BrokerPlus has come out of stealth with a plan to help Canadian mortgage brokers find renewal and refinance opportunities buried in their own client databases. The startup has raised more than $500,000 CAD in pre-seed funding from Michael Hyatt's family office, Cowie Capital, Tennr co-founder Trey Holterman, and Bet99 co-founder Jared Beber.
CEO Swish Goswami and CTO Amir Agassi left AI networking startup Boardy in March to build BrokerPlus. Goswami previously co-founded Surf, a consumer data and rewards platform acquired by Datacy in 2024. The pair saw a mortgage broker industry still running on spreadsheets and disconnected legacy applications.
"There's money in their dealbook that's just leaking and they don't know about it," Goswami told BetaKit.
The platform analyzes a broker's existing deal history for missed renewal and refinance opportunities. It is already live with clients across British Columbia, Alberta, Ontario, and Nova Scotia. BrokerPlus expects to launch an end-to-end platform by August that handles more of the workflow, letting brokers spend less time on administrative tasks and more time with clients.
The startup operates with three employees and plans to stay under five for the foreseeable future. Goswami said the company can reach profitability this year by asking each employee to "10x" themselves using AI. "I want people from the outside to think that we're a team of 20 or 30 people," he said. "In fact, we're actually three or four."
At Surf, Goswami built a 35-person team backed by close to $10 million CAD in venture funding. With BrokerPlus, he aims to build a larger business with fewer staff, generating outsized returns while retaining more control. The approach mirrors a broader trend Shopify CEO Tobi Lütke highlighted during Toronto Tech Week: startups with small teams can now scale to billion-dollar businesses using AI.
Hyatt said he invested because BrokerPlus targets an established market with multiple legacy software products. The startup uses an AI-native team to deliver a product that unifies and extends those capabilities at lower cost. Early clients have replaced as many as five other subscriptions with BrokerPlus, Hyatt claimed.
"They're rewriting the playbook for mortgage brokers," Hyatt said. He expects the model to spread to other verticals as younger, AI-literate founders replicate the approach.
BrokerPlus began generating revenue within a month of launching and ships product updates every 30 days. Hyatt, who fields pitches daily from founders building "the AI of [something]," said he is betting on the team's work ethic and "maniacal customer focus" rather than the technology alone.
"What I don't believe is that every Tom, Dick, and Harry vibe-coding is the future," Hyatt said.
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