Binance Stock Product Hits $1B in First Month

Binance said July 1 that its Direct Stocks product crossed $1 billion in U.S. equities acquired within 30 days of the June 1 launch. The exchange also reported close to $3 billion in trading volume over the same period.

The product lets users buy and sell more than 7,000 U.S. stocks using stablecoin settlement, bypassing traditional brokerage rails. Binance handles the custody and execution through a licensed partner, the company said.

The volume figure puts the product ahead of most crypto-native stock trading platforms at launch. Most comparable offerings from centralized exchanges took six to twelve months to reach similar activity levels, according to public data from competitors.

Binance did not disclose the number of unique users or the average trade size. The exchange said the product is available to users in most jurisdictions where Binance operates, with some regional restrictions tied to local securities laws.

The $1 billion acquisition figure represents the total cost basis of stocks bought through the platform, not the market value of the holdings, which would fluctuate with price changes. The $3 billion trading volume includes both buys and sells.

Direct Stocks competes with products from Bybit, OKX, and several regulated tokenization platforms that offer fractional equity exposure. Binance's advantage is distribution – the exchange has roughly 200 million registered users, giving it a built-in audience that most tokenization startups lack.

The product launch came as crypto exchanges face pressure to diversify revenue beyond spot and derivatives trading. Binance's move into equities mirrors a broader push by trading platforms to offer multi-asset access from a single account.

Binance said it plans to add more markets and asset classes to Direct Stocks in the coming months. The exchange did not specify which jurisdictions or instruments are next.