Binance bStocks Hits $500M AUM in 7 Weeks, 41% First-Time Investors

Binance's internal data shows 44% of trading activity on bStocks comes from Gen Z users. The company also reported that 58.5% of bStocks users trade perpetual futures or direct equities on the exchange, indicating cross-product engagement rather than passive holding. Shunyet Jan, Binance's head of exchange and trading, said bStocks account for 58% of equity-linked volume on the exchange outside U.S. market hours. Traditional stock exchanges close; crypto does not, and that off-hours demand is concentrated in Asia, Europe and the Middle East.

bStocks launched with five tokenized securities and now lists more than 46. The figures Binance disclosed are internal and not independently verified. Eligibility is restricted by geography and KYC checks; the company did not specify which markets are excluded. The one-to-one backing structure means each token represents a real U.S. security, a contrast with synthetic or derivative-based products.

bStocks currently covers more than 46 U.S. companies and ETFs, up from five at launch.