BEE Revamps Go Electric Campaign With Two-Wheeler Makers

The Bureau of Energy Efficiency (BEE) initiated discussions with electric two-wheeler manufacturers on April 2, aiming to revitalize its five-year-old 'Go Electric' initiative. The move focuses on generating micro-level public awareness about the benefits of electric vehicles, according to two individuals familiar with the development. The campaign, launched in 2019, seeks to accelerate the adoption of electric mobility across the country. By engaging directly with two-wheeler producers, BEE intends to refine its outreach strategy to highlight specific advantages for consumers and the environment at a local level. The consultations mark a renewed push by the nodal agency to strengthen the campaign's impact and drive behavioral change towards sustainable transportation.