
1win launches binary prediction markets for Bitcoin and Ethereum milestones, targeting crypto communities with a simple Yes/No format alongside sports and politics.
Prediction markets are getting a crypto injection. International betting brand 1win has expanded its Markets product with a series of new cryptocurrency-themed forecasts, letting users speculate on milestones for digital assets like Bitcoin and Ethereum.
The new markets use a simple binary format. Users answer "Yes" or "No" questions or pick between two defined outcomes, rather than navigating complex betting lines. The format targets a crossover between crypto communities and prediction bettors, two groups that increasingly overlap.
"Crypto-related forecasts are becoming a natural extension of prediction markets, giving users another way to engage with some of the biggest narratives in the crypto industry," said Mike Danshin, CMO of 1win Crypto. He described the format as interactive and easy to understand.
The expansion adds crypto forecasts alongside existing categories such as sports, politics, technology, entertainment, and global events. 1win operates across Asia, Latin America, and Africa, and has active collaborations with public figures including football legend Luis Suarez, martial artist Jon Jones, and UFC fighter Gable Steveson. In 2026, the brand added rapper Tyga and UFC legend Ilia Topuria to its VIP community. Suarez will serve as 1win's official football expert during the 2026 FIFA World Cup.
Founded in 2016, 1win positions itself as a crypto entertainment platform in the global gaming industry. The company's move into crypto prediction markets reflects a broader trend: traders and investors are looking beyond price charts to speculate on industry milestones. The binary format lowers the barrier for casual participants who might not follow traditional betting lines.
Prediction markets have grown rapidly in recent years, with platforms like Polymarket drawing attention during major political and sports events. 1win's crypto-focused expansion suggests the company sees similar demand for digital-asset-specific forecasts.
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