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MEPCO Targets 22% Market Share Amid Persistent Pricing Pressure
CEO Faisal Haddawi plans to defend margins through a diversified sales mix. Watch for shifts in export strategy if domestic pricing volatility intensifies.
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Strategic Growth Targets
Middle East Paper Co. (MEPCO) expects to capture a 22% market share in 2025. CEO Faisal Haddawi confirmed the firm is maintaining a balanced sales mix to protect margins against ongoing pricing volatility. Despite aggressive competition and downward pressure on pricing, the company’s internal projections suggest its current footprint remains secure.
Domestic demand for paper products held steady throughout the year. While the broader industrial sector faced fluctuations, MEPCO utilized its diversified production capabilities to absorb shifts in consumer requirements. Haddawi noted that the firm's ability to pivot between different product segments allows it to maintain consistent volume even when specific price points come under fire.
Competitive Positioning
Market participants tracking the market analysis section will recognize the importance of scale in the paper manufacturing sector. MEPCO is prioritizing operational efficiency to defend its position against regional rivals. The company’s strategy relies on a mix of local dominance and selective export activity.
"We are focused on maintaining our market share at 22% while ensuring our sales mix remains balanced to mitigate pricing risks," said Faisal Haddawi, CEO of MEPCO.